You know when you come across one of those voices that just stop people in their tracks? The kind of voice that is raw and powerful with a hint of attitude and just the right dose of raspiness. That voice is Juilet Simms of Automatic Loveletter.
Automatic Loveletter’s new full length album, Truth or Dare is a refreshing pop rock compilation of songs shaped by a string of emotional highs and lows, peaks and drops.
The album opens with “Heart Song”, a tough-as-nails, you broke my heart and I won’t take it anthem that also happens to be the first single off the record.
Despite the stone cold, rebellious image projected by “Heart Song”, Simms’ endearing vulnerability begin to take shape and shines through in the song “Hush”. At only four tracks in, the album feels like an emotionally-charged expedition where listeners invited aboard are attached and hanging on to every note for dear life.
The heart-wrenching power pop ballads continue with songs like, “The Day that Saved Us” and “Let it Ride” – a track accompanied by a beautiful guitar tab, perfection in all its simplicity.
Addictive lines like, “let’s fall in love again/ love again” from “Don’t Let Me Down” can out-compete any Lady Gaga hook, while “Story of My Life” summarizes a musician’s struggles better than a two-hundred page autobiographical novel.
And “Fade Away”, by far my favourite track on the album with lines like, “cause these wounds will hide and blood will dry/ but baby we’re still alive tonight,” would make a terrific acoustic track, especially live on stage, but is still delightfully executed on the record.
The progression from one song to the next encapsulates an all-encompassing theme of love, whether it’s good or bad, whether it’s with friends, family, work or life. Every song presents a new canvas of emotion and the precise words to piece together an ever-changing image of existence.
The album ends with the words, “when we come back to life”, fitting since the listening experience for this record is like “a critical shot to the heart”, transporting audiences to a heightened level of sentiment before coming back to life.